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Hardcore gamers tend to be quick adopters of new technologies and by creating top notch games that take advantages of the VR platform, hardware developers are hoping to go mainstream. Most of the content creation for consumer applications is naturally happening in the videogaming space. Hardware creators are now looking for the best content out there so that they can gain mass consumer adoption. Content for these hardware devices has been an afterthought up until recently. Most major recent investments in VR have been going towards hardware – Magic Leap, Oculus, HTC, Google, etc. Penrose creates value in the VR ecosystem by providing it with compelling video content for the broader consumer market.

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Pathways to a Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists In fact, they have even developed their own tools internally to facilitate with the VR content creation process – just like Pixar did with 3D animation. Penrose believes that by bringing together the best in technology and creative, they will be able to develop the best stories currently available in VR. In 2016, Penrose raised the largest seed round in VR history at $8.5MM! He’s put together a strong team that comes from a range of big technology and content players, including: Google, Oculus, DreamWorks, Disney and more. The founder, Eugene Chung, was formerly at Pixar and the head of Oculus Studios. Content creation is largely about effective storytelling. And while they have a lot to prove before they can adopt that title, they have the team in place to do it. They want to be known as the Pixar of VR. Penrose Studios is a content company that’s focusing on creating animated augmented and virtual reality stories. Penrose Studios is trying to make its mark as a first-to-market high quality content creator for VR. Without compelling content, VR will fail before it ever gets off the ground. Many are wondering if now is the time to flip the switch to content creation.

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While VR hardware is moving full steam ahead, people are starting to wonder – where is the content? Billions of dollars have been invested in VR in the last five years, however, most of this has gone towards hardware development.

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